gone the way of the stag line. Nor is it just the lineal and sequential aspect of mechanical analysis that has been erased by the electric speed-up and exact synchronizing of information that is automation. Automation or cybernation deals with all the units and components of the industrial and marketing process exactly as radio or TV combine the individuals in the audience into new interprocess. The new kind of interrelation in both industry and entertainment is the result of the electric instant speed. Our new electric technology now extends the instant processing of knowledge by interrelation that has long occurred within our central nervous system. It is that same speed that constitutes “organic unity” and ends the mechanical age that had gone into high gear with Gutenberg. Automation brings in real “mass production,” not in terms of size, but of an instant inclusive